Move Over LinkedIn: Chipotle, Shopify And Other Employers Are Flocking To TikTok For Young Talent
17 May 2021
Chipotle can TikTok with the best of them, by corporate standards anyway. It’s amassed 1.8 million followers—almost as many as rivals McDonald’s (1.1 million) and Taco Bell (861,700) combined—by embracing the kind of snappy, freewheeling content the platform’s young users crave. But between posting videos of teens dancing to songs about guacamole and predicting customers’ orders based on their zodiac signs, company executives spotted a trend. “We've seen a big uptick in Gen-Z looking for their next job on TikTok,” says Tressie Lieberman, Chipotle’s VP of digital and off-premise marketing.
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