Why Minnesota is an International Attraction

Sports, arts and outdoors combine to put tourism spotlight on the state

Wlliam Shakespeare famously wrote that all the world is a stage. In Minnesota, the state is becoming a stage that attracts all the world. Minnesota has long received attention for its natural beauty and abundant outdoor recreation opportunities. In addition, the state has one of the most vibrant arts scenes in the nation, with exhibits and performances that attract a worldwide audience.

And more recently, Minnesota has become a big-time player in the world of sports, hosting at least one major championship event every year.

“Minnesota has an incredible diversity of attractions and resources,” says John Edman, director at Explore Minnesota Tourism. “We have the natural beauty, the big sports events and an incredibly thriving arts scene. Put it all together, and it makes us a worldwide attraction. We are truly becoming a growing global destination.”

Revenue at leisure and hospitality businesses in Minnesota grew 41 percent between 2005 and 2015. Tourism in the state has become a $14.4 billion industry, bringing in approximately 17 percent of all state sales tax and generating almost 260,000 full- and part-time jobs. And these are not just regional tourists.

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