How to make sense of the NFL’s fanciful Super Bowl economic impact numbers

14 Jan 2019

You may have heard there’s a Big Game coming to Minneapolis. 

You may have heard a lot of things.

Some of what you’ve heard about the Super Bowl, to be played Feb. 4 at U.S. Bank Stadium, is actually true. (That the Vikings aren’t in it, for instance.) And some of it is guesswork mixed with wishful thinking. 

Take economic impact, or the amount of money expected to pour into the area the week of the game. It’s difficult to quantify, though that hasn’t stopped the NFL and Super Bowl host committee from trying.

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