Big Takeaways from the National Retail Federation’s 2022 Big Show

25 Jan 2022


Retail leaders and tech companies gathered in New York last week for the 2022 National Retail Federation Big Show at which Target chairman and CEO Brian Cornell was honored with the Visionary 2022 award. Best Buy CEO Corie Barry also spoke about how the Richfield-based electronics retailer weathered the pandemic and what she described as “digital comfort. “People are easy with technology now in ways I’ve never seen before, but the flip side of that is very high experiential expectations.”

Two other Twin Cities-based industry insiders attended the retail conference: Aaron Keller is CEO of Minneapolis branding agency Capsule, which works with brands like Patagonia and Hydro Flask. He’s also a TCB columnist. Brian Lannan is head of retail experience at Avtex, a national customer experience (CX) consultancy based in Bloomington. He joined Avtex in 2021 from Target, where he led the guest experience team. Both shared their big takeaways from the Big Show.

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