4 Networking Practices That Are Essential to Know in the Franchise Industry

14 Feb 2022


Networking is one of the most important business skills to master in the franchise industry. It’s equally as important for a franchisor as it is for a franchisee. Developing and nurturing a network of professional peers is vital to career success and can give you a competitive edge in various stages of the entrepreneurial process. Franchisors use networking to enhance their lead-generation and sales strategies, while franchisees and candidates can use networking to build valuable contacts who can help them advance their own interests of owning and running a successful business operation.

But, networking isn’t a quantity over quality proposition and has little to do with the number of connections you currently have on your LinkedIn account. If you want networking help specific to the franchise industry, here are four strategies that can help both franchisors and franchisees.

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